The idea is too personalize a landing page that is being promoted via email and put a prospects name and email into a form for a special offer when they click the link in the email. No reason to have somebody retype their email address if we already know it. Same goes for their first name, if it’s already in our database it would be nice to¬† populate that data automagically. makes it simple!

I am sure you have all seen links that look like this:

Click it…

The code that loads these two simple variables is

[ get_var name=”fname” ]

[ get_var name=”email” ]

Add these variables from your newsletter system (they all have this ability) to links in your email broacasts just like you would do “Hello <>,” and customize your message on your sales page or even make it super simple for them to sign up for upcoming events or even get them onto another segment of your subscriber base.

Be creative and increase interaction and engagements on your website!

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