Is SSL Really Important For SEO?

Is SSL Really Important For SEO?

The short answer is YES - SSL DOES MATTER

This is not to say that every page one result is secured by SSL. It’s far from a magic bullet or anything close to that. It would be nice if all you had to do to get great ranking is enable SSL and BAM - you’re on the top of the front page now!

But that’s not it at all. You still need a properly SEO’d site to rank well.

This website - WordPress For Life Coaches has ranked well for it’s primary targeted since inception - it’s a website about WordPress for Life Coaches. It’s got a high percentage of content relating to wordpress for life coaches and google has always given it a high position in the space I focus on…

I enabled a free SSL certificate on it right around the time Google said it’s part of the algorithm, front page ranking stayed at about 2-3. Disabled the SSL - site fell to page two within days!

Crazy fast change - switched it back and now the site is back on the top of the front page as it should be!

Now if I would write an article now and then - it would be the number one site within a month…


*FREE SSL is available as part of the $15/month hosting package through

Do You Really Need Forms On Your Website?

Do You Really Need Forms On Your Website?

YES - YOU DO! does some nifty stuff - it’s not free but the really nice components for any CMS never are
Having used Gravity Forms for some out of the box things like creating pdf’s that get populated with form data and emailed automagically so the info can be printed for internal use to full user integration with Infusionsoft* for variable content display and marketing - this thing can do it all starting at just 39 bucks per year.
*Crazy complicated integrations require a more expensive version - but chances are you don’t have any REALLY nutso to contend with - so the cheap one should do way more than you need…
Paid Memberships Pro Is GREAT @ Delivering Dripped Content

Paid Memberships Pro Is GREAT @ Delivering Dripped Content

Paid Memberships Pro (PMP) is a membership plugin for WordPress that I came across a while ago when working on a Latin American Wellness GeoDirectory website.

At the time - the biggest requirement was gateway integration with a foreign bank, the backend had no current subscribers (though it turns out if you DO have current paying members - migrating them into PMP is not that time consuming at all, that recipe alone is worth the $100 to get into the paid member forum for a year)  - anyway, long story short is this - we set it up, got the billing and acl to work, added some membership level discounts and we were done with it. 

As it turns out - there’s quite a few FREE plugins available for it that really give this software an edge over the competitors.

Especially if you are interested in dripped content. It’s another tool to add to your web marketing arsenal that can add another dimension to your web presence and marketing with minimal effort.

PMP has a series plugin that is a breeze to setup, uses regular wordpress pages or posts as content AND it automagically emails your subscribers when the post becomes available.

That’s kinda cool!

The nice thing about dripped content is that if you set it up properly (as evergreen content, not dated or based on any particular time frame, like a product launch) then you can bring the prospect back to your website and use that page for engagement.

The right dripped content series can easily be just as, or maybe more effective than traditional emailed autoresponders simply because it’s more content based as opposed to informational.

Simply put - you can put more “stuff” on a web page than you can include in an email. That’s a pretty decent benefit and the value that “membership” can have on your website can be priceless!

Literally Priceless - the Paid Membership Pro plugin - and it’s counterparts - are 100% free to download and use!

Optimizepress and Divi

Turns out this can be done! You just have to setup a multisite to run the “other” theme…

You should start with a new WordPress install so you can use sub directories unless you don’t mind using subdomains…

I have Divi on the “main” site and OP on a secondary site that will house sales pages and anything else I want to use OP for…

That’s pretty slick…

A Fast & Easy Way To Personalize Your Website for Subscribers

The idea is too personalize a landing page that is being promoted via email and put a prospects name and email into a form for a special offer when they click the link in the email. No reason to have somebody retype their email address if we already know it. Same goes for their first name, if it’s already in our database it would be nice to  populate that data automagically. makes it simple!

I am sure you have all seen links that look like this:

Click it…

The code that loads these two simple variables is

[ get_var name=”fname” ]

[ get_var name=”email” ]

Add these variables from your newsletter system (they all have this ability) to links in your email broacasts just like you would do “Hello <>,” and customize your message on your sales page or even make it super simple for them to sign up for upcoming events or even get them onto another segment of your subscriber base.

Be creative and increase interaction and engagements on your website!

Flexibility 3 Is Pretty Slick

Flexibility 3 Is Pretty Slick

I have written about Flexsqueeze here:

As it turns out there is a free one too. Even though this one doesn’t have all the sales and squeeze page page elements that it’s big brother has - it does provide one of the best “choose your own options” wordpress frameworks I have yet to use and believe you me - I have tried more than my share of them!

Check it out:

Flexibility 3 is a FREE WordPress Theme!

Go ahead and download the theme, try it out and see how easy it is to create your own custom site. New users quickly discover how powerful the theme can be and you can quickly create a site unlike any other.

Download Theme

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